Agribank stands as one of the largest banks in Vietnam, boasting a significant user base. Its clientele primarily comprises individuals aged 45 and above, a demographic that seeks simplicity and accessibility in banking services. 

The objective is to "youthify" the user base while maintaining a straightforward user experience, ensuring easy access to an extensive array of features within the application, which encompasses over 60 financial and utility functions.

• Interface Enhancement

• Enhancing User Experience

• Achieving personalization in interface settings by rejuvenating the interface and simplifying operations.

• Competitive Analyse: Assessment on the SWOT scale of competitors in the Fintech industry.

• Survey (bên khách hàng đã cùng cấp các số liệu (tài liệu mật))

• Principles 

• User Feedbacks